If you’re rebranding your already-established business, your brand deserves a considerable amount of contemplation, planning, and implementation. For interior designers, branding can be the difference between a client choosing you over another, so I want to take a careful look at the rebranding basics.

While effectively marketing your interior design business might require some planning and hustle, there are definitely ways to automate aspects of your plan and focus on the tools that work for you. As an OBM, I’ve helped clients identify marketing strategies that work for them, and I am very excited to share a few recommendations for effectively marketing your interior design services.

If you’re reading this, you might have a brand identity you love but need to refine, or maybe you’re just starting out and looking for some guidance to kickstart your interior design business. Either way, as an OBM, I see a lot of brands and help designers define their brand and mission to make their business stand out in the industry. Here are my tips and tricks for building a strong interior design brand identity.