If you’re rebranding your already-established business, your brand deserves a considerable amount of contemplation, planning, and implementation. For interior designers, branding can be the difference between a client choosing you over another, so I want to take a careful look at the rebranding basics.

If you’re reading this, you might have a brand identity you love but need to refine, or maybe you’re just starting out and looking for some guidance to kickstart your interior design business. Either way, as an OBM, I see a lot of brands and help designers define their brand and mission to make their business stand out in the industry. Here are my tips and tricks for building a strong interior design brand identity.