Everyone, in every industry, has daily business-related tasks. These tasks often drag us away from clients, the creative side of our businesses, or, even worse, get lost in the ether and (yikes!) never happen. That’s where the unsung hero comes in: the general virtual assistant.

Niche, niche, niche. When you start out as a virtual assistant (VA) that’s a primary piece of advice you hear. And for good reason.