Interior designers rely very heavily on word-of-mouth marketing, as well as connections throughout the industry for services, contractors, virtual assistants, and so much more. For this reason, as your friendly neighborhood Online Business Manager, I highly recommend leveraging networking connections in the design industry.

While effectively marketing your interior design business might require some planning and hustle, there are definitely ways to automate aspects of your plan and focus on the tools that work for you. As an OBM, I’ve helped clients identify marketing strategies that work for them, and I am very excited to share a few recommendations for effectively marketing your interior design services.

If you’re reading this, you might have a brand identity you love but need to refine, or maybe you’re just starting out and looking for some guidance to kickstart your interior design business. Either way, as an OBM, I see a lot of brands and help designers define their brand and mission to make their business stand out in the industry. Here are my tips and tricks for building a strong interior design brand identity.

Encompassing everything from the form they initially fill out to the ease of signing the contract, the onboarding process is essential. Is your client onboarding process everything it should be?

As an Online Business Manager, I cannot completely make the decision for you (your input is always needed). However, I can give valuable insight, personalized options, and help guide you to systems and software that solve your specific needs.

So here’s where the question of all questions comes in: MyDoma or DesignFiles?

Client experience is probably one of the most important aspects of your business. The good news is that you most likely already have a system in the place. The better news? There are ways to improve it to help boost your interior design business!