Interior designers rely very heavily on word-of-mouth marketing, as well as connections throughout the industry for services, contractors, virtual assistants, and so much more. For this reason, as your friendly neighborhood Online Business Manager, I highly recommend leveraging networking connections in the design industry.

While effectively marketing your interior design business might require some planning and hustle, there are definitely ways to automate aspects of your plan and focus on the tools that work for you. As an OBM, I’ve helped clients identify marketing strategies that work for them, and I am very excited to share a few recommendations for effectively marketing your interior design services.

Veterans have a lot to offer your business. Not only do they bring a lot of skills to the table, but they can be fiercely loyal. Learn more about the benefits of hiring a veteran for your interior design business.

If you’re reading this, you might have a brand identity you love but need to refine, or maybe you’re just starting out and looking for some guidance to kickstart your interior design business. Either way, as an OBM, I see a lot of brands and help designers define their brand and mission to make their business stand out in the industry. Here are my tips and tricks for building a strong interior design brand identity.

Your website, whether you’re an interior designer or virtual assistant, is a vital piece of the business success puzzle. So let’s not completely ignore it. A little website optimization 101 can go a long way. 

New year, new goals, and niching your client base should be on there! But doing that can be easier said than done, so here are my 5 strategies for finding your ideal client.

Customer Relationship Management doesn’t have to be a mystery! There are plenty of software options out there to help you along the way, and I’m sharing my resources with you!

Strategy consulting might be one of those services that doesn’t immediately come across as necessary. However, there are a few good arguments for making it a priority in your growing business. Primarily, small businesses, especially those with as many moving parts as interior design, require good planning in order to grow.

Client experience is probably one of the most important aspects of your business. The good news is that you most likely already have a system in the place. The better news? There are ways to improve it to help boost your interior design business!

Hiring an OBM is not just adding another employee to your roster, it’s bringing on a partner to help with your laundry-list of tasks, it’s consulting with someone who knows the intricacies of strategic growth and scaling a business, and it’s investing in a service that will make your life so much easier.

It’s a new year and there’s lots to look forward to as your business grows. Whether you’ve been working in this industry for years, or are just starting out, it’s easy to get comfortable with the way things are and not want to rock the boat with new info, systems, or strategies—even if you’re planning on scaling.